A partnership between the Institute of Excellence and the Young Tourism Network.
Delivered as individual workshops or as a masterclass series with Despina Karatzias, Institute of Excellence.
This is for session 2 in the masterclass series. To book individual sessions or the whole series:
Tickets
| Ticket type |
Individual sessions |
Masterclass Series |
| Student YTN member* |
$18 |
$45 |
| Industry YTN member |
$25 |
$70 |
| Non-YTN member |
$50 |
$120 |
* student members will need to book using their student email
About the Series
You're already working in tourism or about to. You know the industry. You show up every day. But online? You're barely visible.
This series changes that.
Three breakfast masterclasses. Three platforms. Every session is hands-on, practical and output-driven for you to leave with real content created, published and live on your profiles before you walk out the door. Not theory. Not notes. The real thing.
And across all three sessions, you'll learn how to use each platform to promote and amplify events happening in your organisation building content before, during and after that drives attendance, extends reach and puts you at the centre of the story.
SESSION 01: LinkedIn content that gets noticed
7.15am to 9am (workshop 7.30am to 8.45am)
Tuesday 1 September 2026
Crowne Plaza Melbourne Carlton, 701 Swanston St, Carlton VIC 3053
SESSION 02: Meta business basics
9am to 10.30am (workshop 9.15am to 10.30am)
Tuesday 15 September 2026
Melbourne CBD TBC
SESSION 03: Leveraging short form video
7.15am to 9am (workshop 7.30am to 8.45am)
Tuesday 29 September 2026
Holiday Inn Melbourne Bourke Street Mall & Hotel Indigo Melbourne Little Collins
Short-form video is the fastest growing content format in tourism — and the most underused by professionals in the sector. This session takes participants from hesitant to capable: scripted, filmed, edited and published before they leave the room.
What participants walk away with:
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A short-form video scripted, filmed and edited using just their phone
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A repurposing strategy to publish across Instagram Reels, TikTok and YouTube Shorts simultaneously
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A repeatable video content process they can use for their employer or personal brand
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How to capture and create short-form video content around events in your organisation — from promotional teasers before the event to real-time coverage and post-event recaps that extend the life of every moment
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Why employee-generated content matters the benefits to you as a professional, to your organisation’s brand and reach, and to the broader tourism industry’s visibility and appeal
About your facilitator Despina Karatzias
Despina Karatzias has spent more than two decades helping tourism professionals and small business owners do one thing better than anyone else: show up with confidence and convert that presence into results.
As Founder of the Institute of Excellence, she delivers practical, hands-on training that skips the theory and goes straight to the doing. Every session is built around the platforms early-career tourism professionals need to master right now: LinkedIn, Meta and short-form video.
Recognised with the Outstanding Contribution by an Individual award at the 2022 Victorian Tourism Awards, Despina brings industry credibility, digital expertise and a practitioner-led delivery style that meets you exactly where you are and gets you moving.
"My session with Despina specifically focussed on LinkedIn to create visual content to enhance my website and blog posts. This was an excellent two hours, money well spent." Ellen Balke, Insight 2 Results
"From Canva to website, she explained calmly and succinctly, now I'm in the digital arena! I learned so many tips and tricks that are making it so much easier to navigate my way around these social media tools." Meg Cotter, Wyndham Learning Festival
Program partners
Venue Partner
Holiday Inn Melbourne Bourke Street Mall & Hotel Indigo Melbourne Little Collins
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