A partnership between the Institute of Excellence and the Young Tourism Network.
Delivered as individual workshops or as a masterclass series with Despina Karatzias, Institute of Excellence.
This is for session 3 in the masterclass series. To book individual sessions or the whole series:
Tickets
| Ticket type |
Individual sessions |
Masterclass Series |
| Student YTN member* |
$18 |
$45 |
| Industry YTN member |
$25 |
$70 |
| Non-YTN member |
$50 |
$120 |
* student members will need to book using their student email
About the Series
You're already working in tourism or about to. You know the industry. You show up every day. But online? You're barely visible.
This series changes that.
Three breakfast masterclasses. Three platforms. Every session is hands-on, practical and output-driven for you to leave with real content created, published and live on your profiles before you walk out the door. Not theory. Not notes. The real thing.
And across all three sessions, you'll learn how to use each platform to promote and amplify events happening in your organisation building content before, during and after that drives attendance, extends reach and puts you at the centre of the story.
SESSION 1: Meta Business Basics
9am to 10.30am (workshop 9.15am to 10.30am)
Tuesday 15 September 2026
Imperial Hotel, 2-8 Bourke Street, Melbourne
SESSION 2: Leveraging short form video
7.15am to 9am (workshop 7.30am to 8.45am)
Tuesday 29 September 2026
Holiday Inn Melbourne Bourke Street Mall & Hotel Indigo Melbourne Little Collins
SESSION 3: LinkedIn content that gets noticed
7.15am to 9am (workshop 7.30am to 8.45am)
Tuesday 1 September 2026
Crowne Plaza Melbourne Carlton, 701 Swanston St, Carlton VIC 3053
LinkedIn is the most powerful professional platform in the world and most young tourism professionals are barely using it. This session shifts participants from passive users to confident, visible contributors who know how to show up, speak up and get noticed by the right people.
This session will team you how to leverage LinkedIn for your business and your own channels. How to build engagement, and chase mentions/links/tags and build audience. What participants walk away with:
- A published LinkedIn post built around a real project or workplace moment
- A simple content framework for consistent, professional visibility
- How to engage in conversations, comment with purpose and build presence beyond just posting
- How to write and publish a LinkedIn article, longer form content that builds authority and expertise
- How to use LinkedIn to promote and amplify events happening in your organisation, before, during and after
- Confidence to show up on LinkedIn as an emerging tourism professional, not just a job seeker
About your facilitator Despina Karatzias
Despina Karatzias has spent more than two decades helping tourism professionals and small business owners do one thing better than anyone else: show up with confidence and convert that presence into results.
As Founder of the Institute of Excellence, she delivers practical, hands-on training that skips the theory and goes straight to the doing. Every session is built around the platforms early-career tourism professionals need to master right now: LinkedIn, Meta and short-form video.
Recognised with the Outstanding Contribution by an Individual award at the 2022 Victorian Tourism Awards, Despina brings industry credibility, digital expertise and a practitioner-led delivery style that meets you exactly where you are and gets you moving.
"My session with Despina specifically focussed on LinkedIn to create visual content to enhance my website and blog posts. This was an excellent two hours, money well spent." Ellen Balke, Insight 2 Results
"From Canva to website, she explained calmly and succinctly, now I'm in the digital arena! I learned so many tips and tricks that are making it so much easier to navigate my way around these social media tools." Meg Cotter, Wyndham Learning Festival
Program partners
Our venue partner
We are excited to be partnering with Crowne Plaza Melbourne Carlton to deliver this workshop.
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