A partnership between the Institute of Excellence and the Young Tourism Network.
Delivered as individual workshops or as a masterclass series with Despina Karatzias, Institute of Excellence.
This is for session 2 in the masterclass series. To book individual sessions or the whole series:
Tickets
| Ticket type |
Individual sessions |
Masterclass Series |
| Student YTN member* |
$18 |
$45 |
| Industry YTN member |
$25 |
$70 |
| Non-YTN member |
$50 |
$120 |
* student members will need to book using their student email
About the Series
You're already working in tourism or about to. You know the industry. You show up every day. But online? You're barely visible.
This series changes that.
Three breakfast masterclasses. Three platforms. Every session is hands-on, practical and output-driven for you to leave with real content created, published and live on your profiles before you walk out the door. Not theory. Not notes. The real thing.
And across all three sessions, you'll learn how to use each platform to promote and amplify events happening in your organisation building content before, during and after that drives attendance, extends reach and puts you at the centre of the story.
SESSION 01: LinkedIn content that gets noticed
7.15am to 9am (workshop 7.30am to 8.45am)
Tuesday 1 September 2026
Crowne Plaza Melbourne Carlton, 701 Swanston St, Carlton VIC 3053
SESSION 02: Meta business basics
9am to 10.30am (workshop 9.15am to 10.30am)
Tuesday 15 September 2026
Melbourne CBD TBC
Facebook and Instagram are where tourism lives but having a profile isn’t the same as having a presence. This session gives participants the foundations to build a professional personal brand on Meta’s mainstream platforms, engage meaningfully in industry conversations and understand what the platforms can and cannot do for them.
What participants walk away with:
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A content plan built around their workplace or area of interest
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A published Instagram or Facebook post created in the room
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How to build a professional personal brand on Facebook and Instagram, showing up consistently across mainstream platforms
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How to engage meaningfully in the conversation commenting, responding and becoming a recognised voice in tourism communities
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How to use Facebook and Instagram to promote events, event listings, Stories, countdown posts and live coverage that drives attendance and engagement
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Understanding of Meta Business Suite, content pillars and what actually performs in tourism
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Understanding the limitations of Meta, algorithm dependency, reach restrictions, platform risk and why it should never be your only channel
SESSION 03: Leveraging short form video
7.15am to 9am (workshop 7.30am to 8.45am)
Tuesday 29 September 2026
Holiday Inn Melbourne Bourke Street Mall & Hotel Indigo Melbourne Little Collins
About your facilitator Despina Karatzias
Despina Karatzias has spent more than two decades helping tourism professionals and small business owners do one thing better than anyone else: show up with confidence and convert that presence into results.
As Founder of the Institute of Excellence, she delivers practical, hands-on training that skips the theory and goes straight to the doing. Every session is built around the platforms early-career tourism professionals need to master right now: LinkedIn, Meta and short-form video.
Recognised with the Outstanding Contribution by an Individual award at the 2022 Victorian Tourism Awards, Despina brings industry credibility, digital expertise and a practitioner-led delivery style that meets you exactly where you are and gets you moving.
"My session with Despina specifically focussed on LinkedIn to create visual content to enhance my website and blog posts. This was an excellent two hours, money well spent." Ellen Balke, Insight 2 Results
"From Canva to website, she explained calmly and succinctly, now I'm in the digital arena! I learned so many tips and tricks that are making it so much easier to navigate my way around these social media tools." Meg Cotter, Wyndham Learning Festival
Program partners
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